A Digital Marketer, Strategist and Creative Designer
CV
Professional Summary
Seasoned advertising and marketing professional with over 12 years of experience in developing integrated advertising campaigns and digital assets for global and prestigious brands such as eBay, Otsuka, Baskin Robbins, Woolsworths, Dubai Civil Defence and others.
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Over the years, I have broadened my portfolio in Social Media Management, Creative Designing, Digital Advertising and Content Creation - both still and video. I believe in creative innovation and possess the ability to understand client needs / project requirements, assemble teams and propose result-driven solutions.
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Skills
Digital Marketing Strategy Social Media Management Content Writing + Strategy Branding
Campaign Management + Execution Digital Advertising Designing Video Editing Project Management Team Management Client Servicing
Work Experience
2021 - 2024
Family Dental Centre – Singapore
Digital Marketing Manager
Involved in the rebranding of FDC
Digital campaigning and advertising.
Working closely with SEO team. ​
Videography and photography for brand portfolio.
Agency Coordination | Campaign Management | Digital Asset Management | Branding
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2020 - 2021
Wholesome Savours – Singapore
Digital Marketing Manager
Brand positioning and launch strategy for OsomeFood.
Digital campaigning and advertising.
Work closely with the SEO team to optimize keywords and google search results.
Manage social media platforms and design.
Video conceptualisation and creation.
Create customer retention strategies and monthly emailers.
Created the website on Shopify for OsomeFood. (www.osomefood.com)
Product photoshoot and brochure creation.
Agency Coordination | Campaign Management | Digital Asset Management | Branding
2016 - 2020
AL MAYA GROUP – Dubai, UAE
Social Media Developer
Management and execution of all digital and social marketing efforts for Al Maya Group, Al Maya Distribution and Al Maya Supermarkets.
Agency Coordination | Campaign Management | Digital Asset Management
2015 - 2016
PACIFIC CONTROLS – Dubai, UAE
Marketing Executive
Writing, designing and managing all social media assets along with website, PR and event management. Management of Bare Alchemy (Sister Company - ECommerce)
Social Media Management | Website Management | Event Coverage
2014 - 2015
Packt Publishing – Mumbai, India
Marketing Research Executive
Worked with the UK based company to drive relationship management with influencers, authors, bloggers, reviewers and websites to increase book revenues via strategic marketing.
Digital PR | Relationship Management | Promotional Campaigning
2013 -2014
Tonic Media – Mumbai, India
Social Media Analyst
Social Media Management including content creation, community management, campaign management, Social Media Advertising and Reporting for ebay.in
Social Media Management | Digital Campaign Management | Listening and Reporting
Education
2025
Masters of Business Administration (MBA)
Thompson Rivers University, Kamloops, Canada
2013
Bachelor of Mass Media (BMM)
St. Andrews College, Mumbai University
Specialization – Advertising (12 Papers)